Marketing Plan
MARKETING PLAN by CARLA FREUND REALTY & NC STYLE HOMES
WHY CARLA & NC STYLE HOMES??
MORE EXPOSURE! = MORE BUYERS! ** MORE OFFERS! ** MORE $$$!
IT'S ALL IN THE DETAILS!!
Each Personalized Marketing Campaign is customized to achieve the highest return in the shortest amount of time. We pre-market all our properties, often giving us a big jump start once the listing is activated. SOME of the strategies we use in marketing your home are:
MAKING SURE YOU'RE READY:
- Current Market Evaluation - helping you chose the right price for your property
- Estimated Proceeds Sheet A.K.A. Seller Net Sheet
- Repair & Home Enhancement Recommendations
- Curb to curb Action Plan - Staging your home to sell!
- Strategy to Overcome Buyer Objections
DISCUSS ORDERING THE FOLLOWING:
- Professional Photographs of Home
- Professional Photographs of Neighborhood
- Professional Home Measurements including floor plan
- Home protection plan (Home Warranty) during the listing period
- All Required Seller Disclosures
- HOA documents (if applicable)
- Any Other Needed Documentation
PROPERTY:
- Order Professional – Carla Freund Realty - Real Estate “FOR SALE” sign to be placed on the property by Sign Man
- Place a secure lockbox on the home only accessible by Members of Triangle Multiple Listing Service
- Register Showing Access with Centralized Showing Services (only members of TMLS can schedule and access)
- Track & Respond to ALL Agents who Show Property
- Prepare a Professional Color Photo Brochure on your home
- Place Special Feature Cards throughout the home highlighting your property’s Features & Amenities
- Financing & Mortgage Information placed in Home
- Place Property Features Book in Home.
MEDIA:
- Virtual Tour of the property (featured on Realtor.com, kellerwilliams.com, personal websites, YouTube, Social Media, MLSs & MORE!!
- Visual Tour of Neighborhood when deemed necessary (featured on ActiveRain, YouTube, NCStyleHomes.com, Visual tour, Social Media, and others)
MULTIPLE LISTING SERVICE – Agent & Broker Cooperation:
- As a member of several Multiple Listing Services TMLS, your property goes into all applicable MLS systems, which includes exposure to Multiple Triangle Counties including Wake County, Orange County, Durham County, Chatham County, Johnston County, and more!
- Through the use of IDX (Internet Data Exchange) technology, your property is exposed on competing real estate websites locally, and throughout the nation.
INTERNET - WHERE NEARLY 92% OF HOME BUYERS BEGIN THEIR SEARCH:
Our Marketing Assistant will Promote your Home on the Top Real Estate Marketing Sites and hundreds more. She is dedicated to refreshing your marketing keeping it in front of the Most Buyers. Some of these sites include but is not limited to:
- Personal Property Website
- Keller Williams – yourtrianglerealestate.com
- FindNCStyleHomes.com
- NCStyleHomes.com
- Realtor.com
- Zillow.com
- Trulia.com
- Postlets.com
- Craigslist.com (Updated EVERY 7 days to refresh placement!)
- YouTube.com
- Through our subscribed technology, you will also see your home syndicated on Google, Backpage, Oodle, ActiveRain, Postlets, RealBird, HomeGain, VFlyer, ListHub, Visual Tour, Yahoo, and MORE!
- Real Estate websites locally & across the Nation (using IDX -Internet Data Exchange- technology for National & International Exposure!)
- Luxury Homes have additional online exposure.
REALTOR.COM - #1 in unique visitors per month (nearly 5.7 million consumers).
Realtor.com is consistently where most home buyers search for homes for sale. We subscribe to the top Realtor.com services and utilize their web placement and technology to expose your home and put potential buyers directly in contact with us to set up showings on your home.
REALTOR.COM SHOWCASED LISTING!
- Our company, Carla Freund Realty, invests in making sure that every single one of their company’s listings is a Showcased Listing, which comes up in a consumer’s search, before any regular listing.
REALTOR.COM FEATURED PROPERTY!
- We purchase Featured Homes boxes through Realtor.com to provide our sellers more premium exposure than ever! These Featured Homes spots are reserved for properties listed & marketed by Carla Freund Realty and appear at the top and bottom of the Realtor.com search page
Use of highly demanded rich media such as virtual tours, maps to your home, neighborhood comparables, monthly calculators, up to 25 photos of your property, instant email and text communication & MORE!
Additional Home Marketing to be Discussed at Marketing Consultation:
EMAIL MARKETING
PRINT ADVERTISING
SPECIALTY PRINT ADVERTISING (For Luxury homes)
DATABASE CROSS REFERENCING
OPEN HOUSE
NETWORKING
THE BENEFITS OF RELOCATION
FOLLOW UP
ADDITIONAL NC STYLE HOME TEAM SERVICES:
· Luxury Home Sellers Sales & Marketing
· Luxury Home Buyers Neighborhood & Home Identification Services
· Relocation Assistance for Sellers
· Relocation Assistance for Buyers
· Relocation Referral Assistance (Any Town or State in the US)
· Estate Listings & Sales
· Short Sales with Specialized Short Sale Attorney Assistance
· Lifestyle Communities
· First Time Homebuyer Communities
· New Construction Communities
· Active 55 Communities
· Golf & Country Club Homes
· Historic & Revitalized Homes
MORE SELLER RESOURCES
MORE SELLER RESOURCES
What's My Home Worth?
Seller Consultation
This Month In Real Estate
Eight steps to selling your home
How can a real estate agent help me sell my home
How to price to sell and still make a profit
